新东方英语载：在科技领域里，我们对电脑上那枚被咬掉一口的苹果图案可以说是再熟悉不过了。

      苹果公司的第一个标志是一幅复杂的图，它是罗纳德·韦恩在1976年设计的，图中描绘的是孤独的艾萨克·牛顿坐在一颗苹果树下。这之后，还是在 1976年，史蒂夫·乔布斯委托罗布·雅诺夫设计苹果公司的第二个标志，因为他觉得最初的标志过于复杂。于是，一个绘有彩虹条纹的苹果便成为苹果公司的标志，并从1976年使用到1998年。

  有传言称：苹果标志上被咬掉的一口是为了纪念艾伦·图林——这位吃含氰化物的苹果自杀的现代计算机科学之父。不过，雅诺夫在一次访谈中说，虽然他曾想到了“byte(字节)和bite(咬)”这两个词的读音双关（苹果公司当时的宣传语是：“Byte into an Apple”),但他这样设计是为了“避免那个苹果看上去像个樱桃番茄”。

  1998年，苹果公司用一个外观现代感十足的单色苹果标志取代了彩虹苹果标志（彩虹苹果标志被苹果公司总裁迈克·斯科特称为“有史以来最昂贵的标志”），并沿用至今。

  In the world of technology, we’re all too familiar with the iconic bitten apple on computers.

  The first Apple logo was a complex picture, desgned in 1976 by Ronald Wayne, depicting a lonely Isaac Newton sitting under and apple tree. Later that year， Steve Jobs commissioned Rob Janoff to design a second logo because he thought the original one was overly complex. The result was a rainbow-stripped Apple logo that pretty much stuck with the company from 1976 to 1998.

  Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the “byte/bite’ pun (Apple’s slogan back then:“Byte into an Apple”), he designed the logo as such to “prevent the apple from looking like a cherry tomato”.

  In 1998, Apple replaced the rainbow logo （“the most expensive bloody logo ever designed,” said Apple President Mike Scott） with a modern-looking, monochrome logo used till now.

  （摘自2008年10月《新东方英语》）